Puri Boutique
Brand
Design Fuzz
Client
Puri Boutique
Year
2025
Scope of work
Brand Identity
Web Design
Art Direction
Web Development
Background
Puri Boutique had built a devoted in-store following, but its digital presence read like an afterthought. We were brought in to translate the feeling of the physical space into a shop worth browsing from the couch.
Challenge
Puri Boutique had built a devoted in-store following, but its digital presence read like an afterthought. We were brought in to translate the feeling of the physical space into a shop worth browsing from the couch.
Approved
A refined identity, generous imagery, and a lookbook-style browse turn products into a curated edit. The system is built to reskin per season without a full redesign.
Execution
Puri Boutique had built a devoted in-store following, but its digital presence read like an afterthought. We were brought in to translate the feeling of the physical space into a shop worth browsing from the couch.
Result
A refined identity, generous imagery, and a lookbook-style browse turn products into a curated edit. The system is built to reskin per season without a full redesign.
Impact
16x ROAS
on the year-end hampers campaign
10X Revenue
compared to last year's year-end hampers
5x ROAS
compared to the same quarter last year